National recruitment company Integra People has undergone a major rebrand in conjunction with taking the company to the next level. The company’s new branding is bold and colourful, to increase brand visibility, appeal to new markets, and broaden its reach.
As part of an aggressive growth strategy, Integra People recently introduced two exciting new divisions, Healthcare and Education, allowing the company to move beyond the technical recruitment sphere and into new markets.
David Lewis, Managing Director, said: “Although expanding the industries in which we operate is integral to our success, we are consciously not forgetting what we are already experts at. We will always continue with those sectors, but we want to push out and expand our reach.”
Integra People provide temporary, contract, and permanent resourcing solutions to the construction, engineering, IT and telecoms, manufacturing and industrial, commercial and business support, education, and healthcare sectors.
“The rainbow spectrum of colours in our logo tells you the story of all the divisions that we specialise in. The modern day Integra ‘swish’ contains the colours that represent the diverse range of business units within the company. The business is changing dramatically and it is a very exciting time for us,” said Mr Lewis.
The completely redesigned website incorporates the look and feel of the new Integra People brand, with a bold, vibrant and modern feel that is easy for clients and candidates to navigate on all devices.
Integra People “Make the difference” – the revised strapline highlights that the company’s dedicated recruitment consultants and carfefully selected candidates are what make the difference to the quality of service and the success of the business.
While the brand, stapline and logo have changed to fully represent the company today, Integra People’s values, exceptional customer service, and deep industry expertise remain at the forefront of the consultancy’s priorities.
The rebrand reflects both the evolution of the company, and its vision for the future. The new divisions and rebrand efforts will ensure that Integra People meets its goal of becoming a £40 million recruitment group over the next few years.
David Lewis, managing director, integra people, warrington